We’re excited to welcome you into our new curated collection, born from the work of 23 artists and created to bring fine art prints closer to every home.
We’re excited to welcome you into our new curated collection, born from the work of 23 artists and created to bring fine art prints closer to every home.
From architect to artistic soul—it might seem like a familiar path. In the creative world, professions like design and architecture often awaken something deep in sensitive, intuitive people. Juliana is one of those artists: an architect by training, an artist by the way she expresses her vision. Born in Córdoba, Argentina, she’s now based in Barcelona. Her artistic perspective is intimately tied to inhabiting space, the places she moves through and experiences. Because being somewhere is not the same as inhabiting it. Being isn’t inhabiting.
Through her professional background, Juliana processes these experiences through art, translating what moves through her physically into something emotional, abstract, and formal.
INSTAGRAMJuliana has been on her artistic journey for 12 years. It began in Argentina, forming a collective with a friend and her sister. They took a bold step into large-scale murals. She laughs now, remembering how they began with such big formats – it’s funny to her, but also full of learning and memory.
Later, her exploration became more personal. She followed that inner call to create on her own – working with mobiles, sculpture, digital tools developing a language that spoke to her.
When she moved to Barcelona, she brought that exploration with her. But in the unfamiliar context of a new city, she felt a new urge: to reconnect with her hands, through painting. She began using new materials—canvases, fabrics, smaller-scale formats.
“My creative identity is deeply connected to my profession. I’m an architect, and I’m so used to looking at spaces, at how the body relates to objects and surroundings. All of that shapes how we inhabit a place. That constant stream of information is part of who I am and what I do. I create spaces through memory and imagination – ways of containing something real, abstracting it, and turning it into art.”
Every artist’s path includes challenges, and Juliana shared one that resonated deeply with us at Dare Collective: making room for art, giving it real presence in daily life. That bodily urge to create—it deserves space.
“Giving myself that space to keep exploring, keep creating. Taking it seriously, even though it brings me joy and makes me feel like a child. That’s the challenge—to carve out space for it every day, to keep it alive.”
She encourages artists to claim that space:
“I hope we always make space for creation. These things offer us so much insight and connect us to parts of ourselves we don’t often engage with. That’s what makes it all make sense. It’s intuitive—it flows. Give it room, be brave, explore and share it.”
One of the most powerful lessons she’s learned: you don’t have to understand everything all the time. It’s not easy—but it’s worth it to let go of the need for control, and just be present in the process.
“I’ve let myself be in the making many times. Relax, don’t force anything. Enjoy the process, the feelings, the visuals. Allow mistakes. Let things evolve. Explore. Be patient. Surrender to the process without expectations. Let yourself be surprised. Trust the work, regardless of the outcome.”
We had the chance to see her work both in her studio and at the latest Gallery Night. Her process begins with a formal reading of her surroundings—a practice of simplifying and refining. She visualizes lines, traces, and connects them to memories, forms that once inspired her. It all stems from that act of inhabiting.
She begins by sketching—bringing ideas into two dimensions, experimenting with forms, playing, deforming, reordering. Once those drawings take shape, color enters the scene—an essential part of her artistic voice.
“Color gives life to the lines. It brings meaning, it charges them with symbolism. It makes what we see habitable. Even though it’s so subjective, color gives depth, warmth, emotion. It tells us what’s behind, what’s in front. It reminds us of other things. It’s powerful.”
We always ask artists what they think about collaboration—because it’s what we do. We create with artists. We look for venues that want to open their doors and become homes for art and experience. Juliana shared her thoughts on our work:
“Collaborating with Dare Collective was amazing. I love that there are people, groups, that act as a bridge. That’s what Dare does—and I’m a fan of projects like this. Connecting artists with spaces, people, and experiences.”
Together with Juliana, we created a four-month exhibition at Lulu & Flyn, a Barcelona café-bar known for hosting emerging art. At the opening night, we hosted a Gallery Night, inviting the public to interact with her work. Each person received paper and geometric forms to color and create their own imagined (or not-so-imagined) landscape.
LULU&FLYN COLLECTION“Having an exhibition with my work, seeing people I knew and people I didn’t, and playing with the idea that I wasn’t the protagonist—the attendees were. They were reinterpreting and appropriating these forms. It was beautiful to share and talk with them.”
“I love seeing how differently people understand things. It makes me rethink what I do, see it differently. I believe that’s when the work is complete—when someone observes it, interprets it. That’s the moment when creation is fulfilled.”
This conversation began with a visit to her studio. We wanted to understand more about her perspective, her process, her inspirations. It started from afar—from admiration through a screen—and became something much more intimate.
We closed the show with a final event at Lulu & Flyn—art, people, drinks, food, and joy. Juliana’s works are now part of our Special Curation Collection, available for immediate purchase.
Check out more about Juliana on our Reading Wall or watch the full interview on YouTube.
Thanks for reading.
