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GREEN, WHITE AND BURGUNDY COLORS DISPLAYING THE WINE TRADITION OF TOMÀS CUSINÉ

On September 16, 2024, at Dare Collective, we experienced something that once seemed unattainable but finally became a reality. As we’ve often said, something that defines us is our passion for what we do. We are a team that, day after day, pour love and feeling into every task, client, and project.

From our photographer and co-founder, whose deep passion for wine and gastronomy is matched only by her love for capturing moments through her lens, to our other co-founder, whose Catalan roots have given her a lifelong connection to this industry, we bring diverse perspectives to our work. Growing up immersed in the culture of wine, she was introduced to this world by her father, who involved her in wine tourism and corporate activities. Together, their shared passion for wine enriches our creative vision.

For those of us experiencing the grape harvest for the first time, this was an opportunity to revel in the visual magic of these landscapes and every detail of this tradition: the colors, the actions involved, the wine, the grapes, the people, the landscape, the mountains, the flavors, the smells, and so much more.
We were filled with excitement for this experience, and at Dare Collective, being part of it by creating content made it all the more thrilling.

At Dare Collective, we’ve discovered that there is art and creativity in various industries. We are deeply inspired by gastronomy, art, and particularly wine. This project allowed us to embrace new opportunities, showcasing how photographers and artists can bring a fresh, clean, and invigorating perspective to traditional winemaking businesses.

We aimed to capture the culture, the family behind the project, the processes,the team and delve deeper into this world through an audiovisual approach. This led us to propose a collaboration: going to the producers’ spaces, sharing with them, understanding the context and history, and daring to explore this facet of wine from our creative perspective.

GETTING TO KNOW TOMÀS CUSINÉ

To talk about the content creation project, we first need to provide context about the winery. Tomàs Cusiné Barber is one of the most prestigious winemakers and viticulture entrepreneurs in Catalonia. He began his career in 1985 at Castell del Remei, the family winery. In 1997, he acquired Cérvoles Celler, searching for terroir and mountain vineyards. In 2003, he founded his most personal project, a boutique winery in the town of El Vilosell, which bears his name.

Currently, Tomàs owns four wineries: Tomàs Cusiné, Castell del Remei, Cérvoles Celler, and Cara Nord. Despite managing these projects, he maintains a clear philosophy: “We don’t see it as a large-scale project. In reality, it’s a project of small projects. Smaller-scale things can receive more attention, and that’s our intention. Each winery has its own character and particular needs.”

Tomàs is also distinguished by his focus on recovering grape varieties and producing white wines. According to him:
“The most exciting part of what we do every day is the magic of transforming the grape into wine. Working to ensure that, each time, the plant and the wine are of higher quality through the direct connection between the better health of the vines and a better wine is always the greatest challenge. Taking care of the plant as best as we can and learning every day how to do it in a more optimal way. The uncertainty of each harvest is also something very exciting. Since it’s not something mathematical, you have to work every day toward a result that you won’t see until the harvest begins. In short, the most exciting part is the connection between the land and the final product, and understanding the vineyard through the wine, more and more each day.”

THE FAMILY ESSENCE OF THE PROJECT
During our visit, we noticed a fundamental value at the winery: family. Although this vision is a more recent addition, it was evident from the first moment when we saw Tomàs, his daughter Sira, and his son working together. Beyond genetics, there is a familial feeling that extends to the entire team and the winery’s environment.
Sira, who now handles commercial responsibilities and manages social media, describes this value with emotion: “From the inside, it’s fascinating to see how every decision is carefully made; the dedication to each estate, each variety, each production, each bottle. This love is combined with a constant ambition to research, discover, and experiment.”
AN UNFORGETTABLE DAY
For the content production, we arrived the day before and stayed at the Vilosell Wine Hotel. The day began early, observing the grape harvest at dawn. It was magical to see how the light illuminated every detail: the workers’ hands, the movement of grapes being deposited into vehicles, and the contrast of colors between the vines, the sky, and the tools.
In our photographs, we not only captured the beauty of the harvest but also the personalities and expressions of the workers themselves. Through their faces and movements, we sought to convey the dedication, skill, and humanity behind this ancient tradition. Their efforts became central to the visual story, adding depth and emotion to our work.
Later, we visited the production facility, where we witnessed the selection and cleaning of the grapes. We captured the dynamism of this stage, from the weighing of the vehicles to the sorting of the grapes used for wine.
One of the most impactful moments was attending a vertical tasting, where we sampled the same wine across different vintages, from 2006 to 2016. This exercise, conducted by the winery team, highlighted the changes in flavor, texture, color, and aroma, influenced by different factors. The atmosphere was artistic: the colors of the wine through the glass, the light casting reflections on the white tablecloth, and the detailed notes from each team member.
The day concluded with a meal in the vineyard, where we captured the experience of enjoying the winery’s products in a unique setting. In addition to this, we took portraits of Tomàs, Sira, and other members of the team, highlighting their connection, dedication, and the familial spirit that defines this project. These images aimed to showcase not only their roles but also the essence of collaboration and tradition that permeates the winery.
AN INVITATION TO WINE TOURISM
Through this experience, we reaffirmed that wine is much more than a drink: it is culture, tradition, and art. Catalonia offers multiple opportunities to explore this world, from tastings to stays at the Vilosell Wine Hotel. According to Sira: “It is exciting to see that wineries and wines are generating a lot of interest, and that this means we are a great enotourism option. In general, visitors are eager to learn about wine when they come to see us. It’s a world that sparks curiosity in many people, because, initially, most of us consider ourselves unfamiliar with the subject. However, it is very positive that people are willing to discover it up close. It is a world that everyone should be able to approach, and that’s what we aim for. That’s why we love hosting visits with tastings at the winery and having people stay at the Vilosell Wine Hotel, as well as organizing events for all tastes, such as races, exhibitions, popular festivals, concerts, and conferences, among others, both at Tomàs Cusiné and at Castell del Remei.”
At Dare Collective, our mission was to capture such a traditional industry from a more modern perspective without losing sight of its essence and technical richness. We ended the day exhausted but full of satisfaction for having been part of something so special. Now, we tell this story through our words and lenses, inviting you to experience it as well.